Vallarta Supermarkets Renews Its Price Optimization Service with Revionics

Optimize with Confidence  

April 30, 2013

Vallarta signs a three-year renewal based on strong results from Revionics solutions  

ROSEVILLE, CA – April 30, 2013Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that Vallarta Supermarkets, a California supermarket chain with 42 stores and 8,000 employees, has renewed its agreement for Revionics® Price Optimization with future plans to implement Revionics® Promotion Optimization solution. Vallarta renewed this agreement based on the results it has experienced which include a more shopper-centric pricing strategy that has helped them improve margins, customer loyalty and price image in a highly competitive market.  

Vallarta has been partnering with Revionics for several years and originally approached them for assistance with  the following objectives:  

  • Improve the company's price management strategies by infusing shopper and competitive insights. 
  • Ensure the company is making fact and science-based pricing decisions through a solution that offers in-depth insights, transparency and usability.  

“We are very satisfied with the results experienced from leveraging Revionics’ Price Optimization solution –including the ability to price products more accurately for improved sales and customer loyalty,” stated Ray Jones, Vice President of Procurement and Marketing for Vallarta. “Revionics has been an excellent partner and truly understands our philosophy, which is to offer our customers exceptional quality, outstanding services and most importantly value-based prices so that they keep coming back year-after-year.”  

“I am excited to continue our strong partnership with Vallarta Supermarkets and the results that they have achieved with our solution is a strong proof point that our price optimization technology enables retailers to compete more profitable and improve customer loyalty,” said Marc Hafner, President and CEO of Revionics.  

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit  

About Vallarta Supermarkets

Vallarta Supermarkets has grown to a total of 42 stores throughout California (Ventura, Los Angeles, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno counties). The company employs approximately 8,000 employees. Vallarta Supermarkets intends to positively impact 100 communities by the year 2030. That means opening new stores at a rate of 3 locations per year. As the business has grown, great customer service and providing the highest quality products at great prices has remained their constant goal. The Gonzalez family has adhered to their strong work ethic and has made it part of their company culture ensuring that all their employees strive for excellence.