Retailer-Shopper Disconnects: How Do We Close the Divide?

Retailer-Shopper Disconnects: How Do We Close the Divide?
February 19, 2019 Liz Krupka - Global Marketing Manager


Recent global shopper and retailer surveys confirm that retailers continue to miss critical shopper and competitor signals – and risk losing loyalty through misguided pricing and promotions. Join this hard-hitting discussion that zeroes in on points of disconnect – and what retailers must do to close the gap. Panelists will discuss how they are incorporating AI and machine learning into their pricing and promotional strategies to deliver measurable ROI at every phase of adoption, while also providing practical insights on common hurdles to avoid.

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