Sustainability in grocery is complex. The sheer number of facets that influence your environmental impact and social responsibility make it difficult to form a concrete sustainability plan. Not to mention, it can be hard to define sustainability initiatives that specifically align with your corporate objectives and strategies.
But the fact is, you have to have them. Consumers have made it clear they expect brands to take a stand and implement more eco-friendly practices.
You've probably already made some changes along your supply chain or within your product assortments to support sustainability. But have you taken a look at your pricing?
We've got six strategies leveraging pricing and rewards programs that promote greener grocer practices while also maintaining greater enterprise objectives and encouraging customer loyalty.