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Academy Sports + Outdoors Strikes the Right Balance in Retail Price Optimization with Revionics

Sporting goods and outdoor recreation retailer leverages Revionics’ base pricing and markdown solutions 

ALPHARETTA, Ga. — July 6, 2023 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, announced today that Academy Sports + Outdoors, a leading full-line sporting goods and outdoor recreation retailer, will extend its use of Revionics’ pricing intelligence software. With a new multiyear agreement, Academy will leverage Revionics’ Base Price and Markdown solutions to continue to offer competitive pricing and optimally manage inventory levels throughout the product lifecycle.

Originally founded in 1938 as a family business in Texas, Academy has grown to 270 stores across 18 states. Academy’s mission is to provide “Fun for All,” and Academy fulfills this mission with a localized merchandising strategy and a value proposition that strongly connect with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports and recreation through both leading national brands and a portfolio of private label brands.

Instrumental in Academy’s localized merchandising strategy is its ability to offer shoppers attractive prices in each community it serves — an advantage brought to life with the help of Revionics’ Base Price solution. Additionally, with Revionics’ Markdown application, Academy can clear its seasonal inventory quickly and profitably, keeping its on-shelf selection fresh.

“Revionics software allows Academy to take a customer-centric and data-driven approach to pricing,” said Govind Madhu, SVP Merchandise Planning & Allocation at Academy. “Revionics’ advanced AI platform can crunch massive amounts of data to help us understand how shoppers will react to different combinations of price increases and decreases, allowing us to price competitively on the items shoppers care most about and be less aggressive on items where demand stays relatively stable even when prices go up.  

“Being able to optimize prices across every product and in every store has been extremely important to us,” Madhu added. “Despite all the disruption the retail industry has faced in recent years, with our Revionics partnership, we can offer value-driven prices to shoppers and maintain a tight control on inventory — even as consumer behaviors, competitive positions and local conditions shift.” 

The Academy and Revionics partnership first started in 2016 and has progressed since that time, notes Revionics’ General Manager, Scott Zucker.

“Academy’s commitment to innovation, robust merchandising and a deep-seated care for its customers are apparent in everything it does,” said Zucker. “We appreciate the opportunity to be a long-term partner to Academy, helping its business unlock greater value in base price and end of lifecycle markdown processes.” 

About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.

Powered by robust analytics and advanced AI models, Revionics equips retailers with clarity and confidence to make optimal pricing decisions. With science at the center, Revionics’ machine learning capabilities translate consumer, competitor and market data into actionable insights and transparent pricing recommendations for high-impact results.

Revionics is a registered trademark of Revionics, LLC. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.

Kristen Miller
Aptos, LLC
+1 678 695 6566