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Brookshire Brothers Renews Its Commitment to Revionics’ Price Optimization Solution

AUSTIN, TX – Sept. 17, 2020Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced that Brookshire Brothers, a regional grocer headquartered in Lufkin, Texas, has renewed its multi-year agreement for Revionics Price Optimization Solution.

Brookshire Brothers has been a Revionics customer since 2014, leveraging the company’s advanced data science to bring both automation and optimization to the areas of pricing and temporary price reductions (TPRs). As part of the renewal agreement, Brookshire Brothers will also begin using Revionics’ Promotions Performance Analysis (PPA) solution to better understand and respond to promotion effectiveness.

Prior to its partnership with Revionics, Brookshire Brothers sought to improve its pricing image with customers while reducing the manual work required by the company’s pricing teams.

“Renewing our partnership with Revionics demonstrates our confidence in its price optimization tool,” said Scott Willis, director, procurement & merchandising, Brookshire Brothers. “As a regional grocer in a highly competitive environment, Revionics’ platform helps us effectively align pricing to help our employee-owned company better achieve its strategic goals. We look forward to continuing the partnership and availing ourselves of the company’s expertise.”

“It has been exciting for us to partner with Brookshire Brothers as its embraced machine learning and sophisticated rule-sets to gain a strategic advantage in the communities it serves,” said Marc Hafner, chairman and CEO, Revionics. “The advanced analytics and insights provided in our solution for price optimization have helped the grocer to accelerate its ROI, leading to this agreement renewal, and we anticipate Brookshire Brothers will benefit greatly with the added visibility into promotion analysis as well.”

To learn more about Revionics’ leadership in AI-driven price optimization, visit


About Revionics, Inc.

Revionics guides retailers on the lifecycle pricing journey with leading AI solutions for pricing, promotions, markdowns and competitive insights. As a trusted partner, we provide our customers with clarity and confidence to make optimal pricing decisions for powerful results.

Revionics is an Aptos company and plays a key role in their suite of unified retail solutions.

About Brookshire Brothers

Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 116 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations. Brookshire Brothers is committed to quality and service in stores and is known for its good food and good people doing good deeds in the communities they serve.

Media Contacts:

Adrienne Newcomb

Ketner Group Communications (for Revionics)