Midwest retailer to adopt AI-powered solutions for price and promotions optimization at nearly 80 supermarkets
ALPHARETTA, Ga. — December 9, 2025 — Revionics, an Aptos Company and the leader in AI pricing optimization for retail, announced today that Coborn’s, Inc. has selected the Revionics AI Pricing Platform to optimize its pricing strategy across its family of supermarket brands. The adoption of Revionics’ advanced AI solutions will support Coborn’s commitment to providing superior customer value and achieving profitable growth across its expanding footprint.
St. Cloud, Minnesota-based Coborn’s, Inc. is a 104-year-old employee-owned grocery retailer with nearly 10,000 employees and approximately 80 grocery stores across Minnesota, North Dakota, South Dakota, Wisconsin, Michigan and Illinois under the Coborn’s, Cash Wise Foods, Marketplace Foods, Hornbacher’s, Kessler’s Food and Grocery, and Sullivan’s Foods banners. Coborn’s, Inc. also operates fuel, liquor, coffee, hardware and pharmacy locations.
In recent years, Coborn’s has embarked on a multipronged growth strategy focused on expanding its core grocery business, acquiring new locations and developing modern, differentiated retail experiences such as the new Coborn’s Market & Table prototype. To maintain competitive price perception and support its unique assortment across different store formats and markets, the retailer sought a sophisticated, unified pricing solution.
After a thorough evaluation, Coborn’s chose the Revionics AI Pricing Platform — which includes solutions for base price and promotions optimization — to move beyond highly manual and traditional pricing practices in favor of a modern and data-driven approach. The platform’s advanced, built-for-retail AI will enable Coborn’s to:
“Delivering freshness and value to our communities has been our mission since 1921,” said Scott Winburn, Senior Director of Pricing Strategy at Coborn’s. “As we accelerate our growth journey — which includes operating more banners in expanded markets — our pricing strategy must be agile, localized and customer-centric.”
Winburn added, “In this fast-paced retail environment, you’re either innovating or you’re getting passed by those that are. For Coborn’s to be successful for another 100 years, we recognize that advanced technologies — including AI for pricing and promotion — are essential for delivering the best possible experience to our guests.
“With Revionics’ AI Pricing Platform, we can tailor our pricing strategies to reflect guests’ unique preferences and buying patterns across all our banners and communities. By bringing more science, scale and precision into our processes, Coborn’s will become even more effective at ensuring we’re priced right on the items our guests care about most.”
With Revionics’ fast-learning AI platform, retailers can streamline and automate pricing decisions across locations, products and formats. Revionics technology empowers retailers to improve their price image, increase market share and outprice competitors with confidence.
Speaking as to why Coborn’s selected Revionics, Winburn cited Revionics’ superior and transparent science, deep expertise in the grocery sector, proven ROI of its solutions, and willingness to collaborate on the price optimization journey as key factors in the decision.
“Coborn’s rich history and current investment in dynamic growth, driven by their focus on value and meaningful guest experiences, make them an ideal partner for Revionics,” said Jeff Cashman, General Manager at Revionics. “Their team understands that modern grocery success relies on best-in-class AI to navigate complexity. We are proud to provide the pricing science that will enable Coborn’s to balance customer loyalty, competitive positioning and profitability across their impressive retail portfolio.”
About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.
Revionics and Aptos are registered trademarks of Revionics, LLC and Aptos, LLC, respectively. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.
Contact:
Kristen Miller
Aptos, LLC
kmiller@aptos.com