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MDI Supports Independent Grocers’ Optimized Pricing Needs Through Revionics Partnership

Wholesale grocery distributor uses Revionics intelligent pricing platform to provide its retailer clients with AI-powered and customer-centric pricing strategies

ATLANTA — June 29, 2022 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, announced today that Alex Lee, Inc. has renewed its use of Revionics technology to deliver optimal, AI-driven, retail-pricing recommendations for its wholesale distribution business, Merchants Distributors (MDI).

Based in Hickory, North Carolina, and founded in 1931, MDI supports independent grocers in the United States with expertise, infrastructure, and scale, so that those grocers can thrive and grow. With an assortment of over 40,000 food and nonfood items, MDI supplies more than 600 grocery stores in 12 states and exports a variety of products to retailers and distributors operating in 36 countries.

MDI has a long-standing, valuable partnership with Revionics that first began in 2007. With its adoption of Revionics technology, specifically the Base Price Optimization solution, MDI can offer price optimization as a service to its customer base throughout the southeastern United States. 

“With Revionics’ AI-powered pricing platform, MDI enables grocers to create dynamic and forward-looking pricing strategies that can boost shopper loyalty and drive more profitable growth in their local markets,” said Nick Carlino, EVP of Sales and Merchandising at MDI. “When grocers choose to partner with MDI, they know we are committed to evolving to meet their needs and will help them remain competitive for generations to come.”

“Over the course of our relationship with Revionics, we’ve overachieved in terms of bottom-line gains and top-line sales that we’ve generated from our investment in the software,” said Carlino. “The team at Revionics are retail pricing experts. The science works, the results are consistent, and their team, like ours, keeps its finger on the pulse of retail. We are extremely satisfied with our Revionics partnership.”

As MDI looks to future expansion, the distributor will continue to invest in modern, data-driven technologies that allow its business — and its grocer customers — to quickly adapt to shifting market conditions.

“After more than 90 years in operation, MDI maintains an entrepreneurial spirit and relentless commitment to innovation,” said Scott Zucker, General Manager at Revionics, an Aptos Company. “Using Revionics, MDI supports its clients to develop more surgically focused KVIs, deliver stronger customer-focused pricing, and win in an ever-competitive marketplace. We are proud to work with this growing and thriving client for 15 years and counting.”

About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading, science-based solutions for pricing, promotions and markdowns to illuminate their way on the lifecycle pricing optimization journey. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies, and more.

Revionics is a registered trademark of Revionics, LLC. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.

Kristen Miller
Aptos, LLC
+1 678 695 6566