The study examined 12 vendors with solutions that enable retailers to improve promotions and drive revenue, profit and strategic objectives
ALPHARETTA, Ga. — February 7, 2025 — Revionics, an Aptos Company and the worldwide leader in retail pricing, announced today that it has been recognized as a Leader in the IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment.1 The IDC MarketScape evaluated 12 vendors in this study. Vendors were evaluated on factors that include functionality or offering, customer satisfaction, industry focus, and scalability.
“Revionics was named as a Leader for strengths including integrated and unified full lifecycle pricing, strong forecasting and science capability, and sought-after support services provided by dedicated pricing strategists,” said Ananda Chakravarty, Research Vice President, Retail Merchandising and Marketing Analytics Strategies, IDC. “Revionics is highly attentive to customer needs and places a high value on customer feedback; this has contributed to Revionics’ markedly high customer retention rates.
“Revionics’ Promotions Planning and Optimization solution should be considered when a retailer is seeking a strong tool for a heavy science lift to drive real optimization results across a wide spectrum of promotions.” Chakravarty added, “Revionics has built a strong reputation for developing sophisticated solutions for price, promotions and markdown optimization for retailers, with these solutions proven to handle complexity and volume.”
As stated in the IDC MarketScape report, promotion management is becoming more critical to retailers as the allure of capturing a great deal, securing high value and reducing overall costs is attractive to consumers and, in some cases, constitutes the entirety of their buying motivation.
“Promotions now play an outsize role in attracting and retaining customers,” said Scott Zucker, General Manager at Revionics. “Retailers can no longer afford to rely on spreadsheets and legacy systems to plan and manage their promotions; outdated approaches lack the speed, precision and science needed to keep up with changing shopper preferences and competitor moves.”
To help retailers improve the performance of their promotions, Revionics Promotions Planning and Optimization offers:
“Revionics’ next-generation promotion solution removes the guesswork from promotional offers and helps retailers drive sales, increase traffic and expand market penetration,” said Zucker. “Revionics is uniquely positioned to help retailers unify pricing and promotions, leading to more efficient teams, stronger customer loyalty and improved business outcomes. We appreciate IDC MarketScape’s recognition of Revionics as a Leader in retail promotions management, and we look forward to helping more retailers realize the advantages of AI-driven promotions.”
For over 20 years, Revionics has pioneered the use of AI in retail pricing to help retailers unlock their data and drive impactful results. With a relentless commitment to innovation, Revionics’ intelligent pricing platform combines the precision of Pricing AI with the power of generative AI to tackle the most complex pricing, promotions and markdown challenges — efficiently and effectively.
To download a complimentary excerpt copy of the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment, click here.
1 Source: IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment (Doc #US52038224), December 2024.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Revionics
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.
Revionics and Aptos are registered trademarks of Revionics, LLC and Aptos, LLC, respectively. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.
Contact:
Kristen Miller
Aptos, LLC
kmiller@aptos.com