Leading German DIY retailer to adopt more effective and efficient pricing practices with AI solutions
ALPHARETTA, Ga. — Jan. 22, 2025 — Revionics, an Aptos Company, the worldwide leader in retail pricing, announced today that Toom Baumarkt GmbH will implement Revionics’ AI-powered price optimization solutions. Once deployed, Revionics’ Base Price and Markdown applications will allow Toom to deliver the most competitive pricing across its retail business, while increasing automation, scale and efficiency within its pricing function.
With more than 300 stores in its portfolio (toom Baumarkt, B1 Discount Baumarkt and Klee Gartenfachmarkt), around 18,000 employees and gross sales of 3.1 billion euros, Toom is one of the leading providers in the German DIY sector. The company is part of the REWE Group. The co-operative REWE Group is one of the leading retail and tourism groups in Germany and Europe. With the help of the web shop, Toom offers a seamless and integrated customer experience across all available sales channels. Toom offers a broad range of products and services that meet the needs of both experienced DIY and gardening enthusiasts and occasional DIYers.
To drive further growth and enhance its price perception with customers, Toom embarked on an extensive review of the pricing software market, evaluating a dozen vendors before ultimately selecting Revionics.
“Price and value remain key drivers for consumers when choosing where to shop,” said Dr. Markus Karger, Senior Pricing Expert and project leader at Toom Baumarkt GmbH. “We partnered with Revionics based on their extensive solution functionality, advanced AI, the expertise of their team, and Revionics’ experience in the home improvement sector.”
With the Revionics AI pricing platform, Toom can optimize prices at every level — product, key value item groups, zones, categories, etc. — and robust reporting is provided, along with deep insights into the impact and value generated by price changes. Revionics’ AI models accurately forecast demand changes and recommend optimal prices specific to each retailer’s unique goals and its customers’ behaviors and buying patterns.
In addition to enhanced customer loyalty and price perception, Toom’s investment in Revionics’ Base Price and Markdown solutions will lead to improved efficiencies within the company’s pricing department.
“Given our high number of diverse DIY and gardening assortments, various campaigns and promotions, and our customer card, pricing is as complex as customers' decision-making processes,” said Karger. “For a retailer of our size with an expansive brick and mortar presence, a growing digital business and 100,000+ SKUs, we needed more automation in our pricing function. With Revionics, we’ll introduce greater efficiency and scale into our operations, freeing up more time to focus on strategic pricing initiatives.”
Trusted by retailers around the world, Revionics’ advanced and fast-learning AI pricing platform can streamline and automate pricing decisions across locations, products and formats. Revionics technology empowers retailers to improve their price image, increase market share and outprice competitors with confidence.
“Toom has been active in the DIY retail space for nearly 50 years, and we have tremendous respect for their future-oriented approach and ongoing transformation,” said Scott Zucker, General Manager at Revionics. "We are proud to partner with Toom, providing AI pricing solutions that drive real business value."
About Revionics
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.
Revionics and Aptos are registered trademarks of Revionics, LLC and Aptos, LLC, respectively. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.
Contact:
Kristen Miller
Aptos, LLC
kmiller@aptos.com