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Tractor Supply Invests in Customer-Centric Pricing with Revionics’ AI Platform

Largest U.S. rural lifestyle retailer leverages Revionics’ Base Price and Markdown solutions

ALPHARETTA, Ga. — June 17, 2024 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, today announced that Tractor Supply Company has selected Revionics’ intelligent pricing platform to help scale its loyalty-enhancing pricing across its vast retail network. 

As the largest rural lifestyle retailer in the U.S., Tractor Supply operates more than 2,200 stores and has a strong e-commerce presence at For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living “Life Out Here.”

As its business continues to grow, Tractor Supply selected Revionics’ Base Price and Markdown applications to provide advanced capabilities to streamline and automate pricing decisions across locations and products, even as consumer demand, market conditions and other factors continue to shift.

“Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve,” said Matt McGrath, Tractor Supply’s Vice President of Pricing, Events and Presentation. “Our collaboration with Revionics plays an important role in our ability to offer customers the most attractive prices. The scale and sophistication of Revionics, along with the ability to price at a localized level, have been extremely strategic for our business. We look forward to the continued benefits from their technology platform.”

A Revionics customer since 2010, Tractor Supply continues to find new ways to leverage artificial intelligence, advanced analytics and science to deliver prices that satisfy customer expectations and achieve positive outcomes.

“With its deep understanding of its customers, convenient neighborhood locations and investments in customer-centric pricing, Tractor Supply is doing all the right things to continue to serve its customers with legendary service and earn their sustained loyalty,” said Scott Zucker, General Manager at Revionics, an Aptos Company.

“This retailer has done an excellent job leveraging AI in meaningful ways across its enterprise for functions including customer service, inventory availability and, of course, pricing. We are proud to be Tractor Supply’s longstanding partner for pricing excellence and innovation.”

About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.

Powered by robust analytics and advanced AI models, Revionics equips retailers with clarity and confidence to make optimal pricing decisions. With science at the center, Revionics’ machine learning capabilities translate consumer, competitor and market data into actionable insights and transparent pricing recommendations for high-impact results.

Revionics and Aptos are registered trademarks of Revionics, LLC and Aptos, LLC, respectively. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.


Kristen Miller
Aptos, LLC