In this Executive Perspectives paper, Retail Systems Research (RSR) shares exclusive data on retailers' pricing and promotional strategies as well as planned technology investments. RSR also explores the "build vs. buy" debate as it relates to retail pricing and promotions optimization.
"Ineffective price, promo and optimization capabilities put retailers at a strategic disadvantage," writes Brian Kilcourse, Managing Partner at RSR. "Consumers have the power of information with them 24-7 via always connected mobile devices, and they are both keenly aware of high prices and poor promotions and unforgiving when retailers get it wrong."
Download this latest perspective from RSR to learn more about what consumers expect and retailers' abilities to deliver.