Retail Promotions Performance Analytics: The Cure for Last Year-itis

For far too long, retailers have lacked the tools they require to truly understand the impact of their promotions. As a result, brands often cling to predictability and re-run the same promotions every year, regardless of whether or not they are the best offers to achieving the desired outcomes.

Fortunately, we now have the AI-enhanced analytics tools we need to effectively evaluate how our promotions impact all the business-wide metrics that drive optimal results.

This new guide – including example dashboards – will show you how modern analytics can help design promotions that are informed and optimized by a deep understanding of the holistic impacts of each offer, including:

• The effects of cannibalization on other higher margin items just down the aisle
• How to spot when stockpiling, or “pantry loading” is likely to be eroding margins
• The assortment-wide impacts of the “halo effect” that well-designed promotions can activate
• How to leverage better insights to improve your leverage (and hence your profits) when negotiating vendor funds