Sustainability is no longer a nice-to-have for retailers — it’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility.
But successfully implementing sustainable practices that not only satisfy consumers but also align with business goals requires creative thinking and an outside-the-box approach.
Join Aptos’ Nikki Baird, VP of Retail Innovation, and Matthew Pavich, Managing Director of Global Strategic Consulting at Revionics, to explore two innovative strategies to drive sustainability — pricing and loyalty rewards.
Together, they cover:
- Pricing best practices that promote sustainability
- Managing the product lifecycle to reduce waste from the start
- Rewards programs to boost customer loyalty and greener behavior