How to manage product cannibalization to turn it from a negative outcome to a strategic driver of shopper behavior. 

Typically, product cannibalization in retail is considered a negative outcome. But what if we said not all cannibalization is bad?  

While there will always be risks involved, sometimes situations with demand substitution are necessary to help accomplish strategic business goals.  

What’s Inside: 

  • Introduction to product cannibalization 
  • Scenarios where cannibalization can be a strategic move 
  • How to manage your product cannibalization 
  • Gaining deeper insights into cannibalization with machine learning 

About the Author

Aditya Rastogi is the Revionics VP of Strategic Consulting and Science Services with extensive experience in retail merchandising, promotional planning and big data analytics.

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