Consumers are shopping smarter to have holidays as usual 

As a whirlwind of a year comes to a close, retailers aren’t quite sure what to expect from the 2020 holiday shopping season. In a market that’s been anything but predictable, how do you predict holiday sales numbers? 

Enter our 2020 Holiday Shopping Report. This report explores the findings of a survey conducted in partnership Researchscape, to help shed light on holiday shopping consumer behavior and how retailers can align their pricing strategy for the 2020 holiday season. 

Inside You’ll Find:

  • Consumer spending and channel predictions 
  • 2020 holiday season shopping habits  
  • Shopper pricing and promotion expectations 
  • Tips for preparing your pricing strategy to meet demands 

And more! 

Methodology 

The results in this report are from an online omnibus survey conducted by Researchscape International and commissioned by Revionics, an Aptos company. The survey was fielded from Sept. 24 to 28, 2020; 1,041 U.S. consumers completed the survey.

About the Author

Maisie Woolverton is a content marketer and copywriter specializing in B2B, eCommerce and retail. She’s constantly in pursuit of the perfect combination of words, and a good donut.

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