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HFSS, inflation and beyond: navigating a new era for seasonal promotions

Catch up on our webinar with The Grocer where industry experts discuss how to navigate seasonal campaigns amid a cost-of-living crisis and HFSS restrictions, and what you need to know to win seasonal promotions in 2023.

As grocery reflects on the first festive season under the new HFSS rules, we brought together retail and promotions experts, as well as leading creatives and brands, to discuss what’s been learned so far and how the industry can continue to engage shoppers around seasonal events as household budgets tighten.

Our panel covered how retailers and brands navigated the busy 2022 festive season and looked ahead to Valentine’s Day, Easter and beyond and discussed how promotional strategies and seasonal campaigns might evolve over the next 12 months.

You can watch the discussion on demand hosted on The Grocer's website, to learn what our panel pinpoint is and isn’t working in seasonal promotions and hear their take on the most promising creative and promotional tactics.

You’ll also find out how retailers and brands can turn the disruption from HFSS and inflation into an opportunity to re-evaluate promotional strategies and put them on a more profitable footing.


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