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How To Optimize Promotions in an Evolving Retail Climate

Moving forward in 2023, investing in artificial intelligence to manage not only pricing but also promotions is mission critical to gain a competitive edge in the ever-shifting retail landscape. The situation in today’s economic climate is exacerbated by escalating costs of goods, shrinking margins and fickle shoppers who jump from store to store or buy online in search of the best deals.

Fittingly, Revionics, an Aptos Company, recently revealed its new Promotions Planning and Optimization solution. 

Progressive Grocer spoke with Matt Pavich, senior director of retail innovation for Revionics, about the importance of effective promotions and Revionics’ latest advancements in data science to enable inventory-aware, personalized promotions that meet the needs of omnichannel shoppers.

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