Navigating the AI Pricing Landscape: Highlights from New Analyst Reports

Leading analyst firms have published new research that sheds light on the AI price optimization landscape. These reports offer retailers a better understanding of how the market is defined, the solutions currently available, and the key factors to consider when evaluating potential pricing partners.

Here is a closer look at these recent reports and how Revionics was recognized in each.

Revionics recognized in the 2026 Gartner® Competitive Landscape: Retail Unified Price, Promotion, and Markdown Optimization Solutions

“Gartner defines the unified price, promotion, and markdown optimization (UPPMO) market as comprising applications that use predictive analytics, algorithms, and optimization capabilities to fully plan and manage pricing for both long and short life cycle products.”

In the report, analyst Jonathan Kutner notes that UPPMO vendors are increasingly aligning their solutions with the life cycle characteristics of the products their clients sell. As Gartner notes that “for long life cycle items — such as electronics, hard goods, and FMCG — retailers require stable pricing, margin control, and long-term planning capabilities.”

Revionics was recognized as a "long life cycle leader" for our specialization in this area. According to the report, "Life cycle specialization is no longer a niche — it’s a competitive imperative.”

Gartner also explored the emergence of agentic AI assistants embedded within retail pricing platforms. According to the report, “these assistants support:

• Automation of pricing and promotion workflows.
• Simulation of pricing scenarios.
• Explainable recommendations via conversational interfaces.”

Following our launch of a multi-agent AI pricing system, Revionics agrees that these assistants reduce manual effort, accelerate decision speed, and evolve pricing to a more strategic capability.

Learn more about the Gartner UPPMO report here.

Gartner, Competitive Landscape: Retail Unified Price, Promotion, and Markdown Optimization Solutions, Jonathan Kutner, 1 December 2025

GARTNER is a trademark of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025–2026 Vendor Assessment

In a comprehensive assessment of 21 key vendors, the IDC MarketScape study evaluated capabilities and business strategies across the price optimization and management space.

Following this evaluation, Revionics was recognized as a “Leader” for worldwide retail price optimization solutions.

Per the IDC MarketScape: “Revionics is known to deliver effective returns in profitability, margins, and higher productivity when employing its tools. In addition, customers using Revionics tools report more agility to respond to competitive price changes.”

As Ananda Chakravarty, VP Research at IDC Retail Insights, stated: “Change is affecting all retailers, and those who can map pricing to business change will reap rewards. Those without agility and a holistic view of pricing will be scrambling to meet competitive pressure.”

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025–2026 Vendor Assessment, #US52989825, December 2025

Ready to Lead the Market?

If you would like to discuss the industry trends highlighted by Gartner and the IDC MarketScape, or learn more about Revionics’ AI price optimization solutions, reach out to our pricing experts.