The User at the Center: How We’re Driving Human-Led Innovation

At Revionics, we are building the future of retail pricing. In an era where AI is rapidly changing what's possible, our goal is to deliver solutions that not only meet the complex demands of the market but also are intuitive, efficient, and built around the real-world needs of the retailers who use them every day.

But how do we ensure our innovations hit the mark? The answer is simple: We put the user at the center of everything we do.

Our dedicated product research team is the bridge between our vision of the future and the practical realities of retail pricing. Before we write a single line of code for a new feature or product, our researchers are already deep in conversation with retailers like you, uncovering the nuances of your workflows, your challenges, and your goals.

This research-driven approach is about more than gathering feedback; it's also about co-creation. It's a philosophy grounded in the understanding that the most powerful solutions are built with our users, not just for them. As Andrew Torr, a Senior Researcher on our team, puts it, our goal is to "build a product around the user at the center rather than build a system and then teach the user how to interact with it."

The user-led advantage

The benefits of this approach are manifold. Of course, our research better informs our teams about how to build solutions to solve the real-life pricing problems retailers face.

Our focus is on more than what our solutions do. We want to know how the user interacts with them. When we understand real users' workflows, we can build solutions that complement or even streamline them. "While we're looking at ways to solve a problem for the retailer, we also work to solve it faster and make their day more efficient. Ultimately, time savings are cost savings," says Senior Researcher Joey Wu.

Plus, real user data helps unlock value faster for retailers. New products in any industry are rarely perfect the day they are released, but as Torr notes, "It's a lot easier to change pixels than it is to change code." Getting the core of the product right the first time means we can deliver a better solution to you faster.

By placing the user at the center of our innovation process, we ensure that every new feature and every enhancement are designed to make your job easier, your decisions smarter, and your results more impactful.

With input from retailers, our product research and development teams increased user satisfaction with our next-gen promotions solution by 38% in just 18 months.

From conversation to code

The formal Revionics product research team was started several years ago, when the idea of next-gen solutions was starting to hit the tech world. To continue driving innovation forward for a new class of solutions, we saw the need to more closely align product development, design, and research — with the user at the center.

Today, our dedicated research team conducts a mix of in-depth user interviews, surveys, and hands-on prototype testing designed to understand the needs and the abilities and capabilities of our users.

For instance, the research team may conduct interviews with the end pricing user as well as category managers, pricing directors, and those in other roles the pricing user interacts with daily so the team better understands how our solutions can assist those interactions. Or they might field a survey to determine the priority pain points a new feature needs to resolve.

It's a very tangible way for retailers to give feedback about the solutions they use every day and be a part of shaping what retail pricing will look like in the future. "Real product decisions are being made based on the user data we collect," says Wu. "Research participants are helping build the foundation of pricing innovation."

Help us drive retail pricing innovation forward

Our commitment to user-centered design is ongoing, and we are always looking for retailers who are passionate about driving the future of the industry. If you are interested in participating in our research studies and having a direct impact on the next generation of pricing solutions, we would love to hear from you.

This is your opportunity to share your expertise, collaborate with our team, and help us build the tools you need to win in an increasingly competitive market.

Interested in participating in a future Revionics research study? Reach out to join our research community.