Meet Jeff Cashman: Driving Revionics Forward as Our New General Manager

We’re thrilled to introduce the newest member of the Revionics leadership team, Jeff Cashman, who recently joined us as General Manager. Jeff brings a wealth of experience and a clear vision for the future of Revionics. I recently spoke with him to discuss his journey to Revionics, his initial priorities, and where he sees the biggest growth opportunities for AI powered price optimization solutions.

Q: What attracted you to the General Manager opportunity at Revionics?

A: I’ve been involved in the enterprise software space for several decades and have long admired Revionics’ clear market leadership in retail price optimization. I worked with Aptos CEO Pete Sinisgalli at a different software company years ago, an experience I really enjoyed, and Pete is someone I consider both a friend and a mentor.

When Pete called to explore the possibility of my joining Revionics, of course, that was a conversation I was going to take seriously. In recent years, I’ve focused a lot of my professional pursuits on emerging technologies, notably AI and robotics, which Pete was aware of.

As Pete started describing some of Revionics’ bold advancements in AI – including being first to market with a multi-agent AI pricing system – my curiosity was piqued! As Pete and I talked more and I came to understand how Revionics is layering in generative and agentic AI to completely revolutionize how retailers interact with pricing solutions and their data, I saw the propulsion opportunity in front of us.

Leading high-growth companies is something that I’m passionate about. Plus, it’s not every day you get the chance to work with customers like the ones Revionics has. Our customers are true market leaders in their verticals – grocery, DIY, convenience, discount, pharmacy, drug, etc.

For all these reasons and more, I am excited to join Revionics in the role of General Manager.

Q: What are your top three priorities for your first 90 days?

A: My priorities are clear. First, deeply understand our customers and the value we deliver to them. Second, truly understand our people – who they are, how they’re utilized, and what energizes them about their work. And third, comprehensively understand our market position both globally and regionally. Meeting face-to-face with our customers and teams has been incredibly insightful.

Q: Looking ahead to fiscal year 2026, what do you see as Revionics’ core strengths and biggest opportunities?

A: Our greatest strength is undoubtedly our people. They are genuinely smart, committed, and on a mission. And that mission is well defined: We deliver tangible business value to retailers.

In terms of our biggest opportunity, the retail industry is flooded with challenges: shifting consumer demand, unpredictable tariffs, stubborn inflation, aggressive competitors, etc.

Amidst these challenges, this is where our people and our technology shine. These challenges actually make our value proposition stronger and more tangible. Pricing is the fastest lever that a retailer can pull to influence demand and impact business results. We’re in the trenches with our customers through all of it – inflation, tariffs, new competitive threats.

And AI.

There is so much pressure on retail executives from their boards, shareholders, etc., to advance their AI maturity. Adding to those pressures is that the retail industry is littered with AI projects and use cases that didn’t pan out.

I’ll always advocate for a “crawl, walk, run” approach for AI adoption. Starting with low-risk, high-upside functions like pricing allows companies to de-risk their AI investments and see the tangible impact. Retailers often look to us as not just their strategic pricing partner but also a trusted resource in helping guide them through their AI journey.

Q: What’s your leadership philosophy, and how do you plan to incorporate it into Revionics’ culture?

A: My philosophy is straightforward: “Do what you say you’re going to do, when you say you’re going to do it.” It’s about accountability, planning the work, and then working the plan. Once we decide on a course of action, let’s just do it. And importantly, let’s have fun while we’re doing it.

Q: Outside of work, what are some of your personal interests and passions?

A: Family is most important to me. I have three daughters, two granddaughters, and a brand new grandson, so we travel extensively to see them. I’ve been married to my wife, Chris, for almost 40 years. Besides that, I’m an avid open-water swimmer. I’ve been swimming competitively for 10 to 15 years, including around Key West, across a lake in Vermont to Canada and back, and in Lake Michigan. I love swimming in oceans, rivers, and lakes in my free time.

Interested in learning more about Revionics’ General Manager, Jeff Cashman? View his bio on the Revionics leadership page and connect with him on LinkedIn.