Articles

article

Key Takeaways from Insight 2020 Pricing Conference

What Revionic’s annual pricing conference revealed about the state of retail and pricing today, from the minds of our speakers.

article

Maintaining customer trust and competitive position in the new normal

How national retailers TBC Corporation and Pilot Company adapted to protect their price images while maintaining customer trust.

article

Introducing the 2020 Revionics Elevate Award Winners

Congratulations to our Revionics Elevate Award winners Douglas, Love’s and Leroy Merlin for their innovative use of Revionics’ price optimization solutions!

article

Meet the Humans Behind our AI: Paula Estévez Cons

Learn all about Revionics Data Science Analyst Paula Estévez Cons and why she loves working with machine learning and analytics.

article

Changing Brand Loyalties Present Retailers with New Opportunities

Research shows consumers are trying out and sticking with new brands during the pandemic.  Due to stock shortages, lifestyle changes…

article

Tales from COVID: Managing Markdowns in a Turbulent Market

Revionics helps retailers shift COVID-19 markdown strategy for store closures and online sales With customers around the world, the Revionics pricing strategists…

article

Multi-Channel Pricing Strategy: Starting the Omnichannel Journey

Many retailers are turning their focus to omnichannel experience, but without a developed multi-channel pricing strategy that’s a hard step to take.  The pandemic has…

article

Tales from COVID: Pricing in the Americas

How retailers across North and South America navigated pricing with changing market trends due to COVID-19. There is no doubt…

article

Tales from COVID: Pricing Advice for Consumables Retailers

How Revionics helped grocery and convenience customers adapt and respond to the evolving challenges in the consumables space from COVID-19  As COVID-19…

article

Buy or Build a Pricing Solution: Critical Conversations

The crucial questions business and data science leaders need to discuss when deciding to buy or build a pricing solution….

article

Common KVI Mistakes Retailers Unknowingly Commit

Save yourself from critical pricing strategy errors by avoiding these common KVI mistakes. When it comes to being a competitive…

article

Revamping Your Pricing Strategy as Retail Reopens

Originally published in RIS News. As doors reopen, the first step for retailers is to determine how to adjust their…

article

Redefining a Successful Retail Promotional Strategy During COVID-19

With the right mindset, stores can shift their retail promotional strategy to achieve results and drive profit during COVID-19. There’s…

article

Modeling Price Elasticity for an Optimized Pricing Strategy

How to model price elasticity to inform your pricing strategies, understand price perception, and service shoppers better Price elasticity is…

article

Meet the Humans Behind Our AI: Alex Braylan

Say hello to Alex Braylan, Senior Machine Learning Scientist at Revionics. We asked Alex about his passion for data science,…

article

Leveraging a Competitive Pricing Strategy with Deep Market Insights

Competition-based pricing is a natural first step for retailers looking to optimize their pricing. Here’s how a competitive pricing strategy…

article

Making Profitable Pricing Decisions Using Price Elasticity of Demand

How to determine the price elasticity of demand for your products, and what pricing tactics you can use next  Newton’s…

article

Why We’re Creating the First Insight Digital Experience

Revionics Global Events Director shares the process behind our decision to take Insight 2020 Digital. In case you’ve lost track…

article

It’s Time to Rethink Your Zone Pricing for COVID-19

Zone pricing gives retailers the power to tailor price strategies into ‘zones’ rather than geographic boundaries.   Do your zones reflect…

article

Retailers Partnering With CPGs for Mutual Success

Originally published in Consumer Goods Technology How to understand your retailer partners to build value and avoid disruption. As a…

article

Meet the Humans Behind Our AI: Charles Lindsey

Get to know Revionics Machine Learning Scientist, Charles Lindsey. We caught up with Charles to talk about what’s coming for…

article

Re-Evaluating Your Markdown Approach During COVID-19

Four things you can do to reassess your markdown strategy in COVID-19 to better prepare and achieve stronger results. Imagine…

article

Top Pricing Strategy Considerations Post-COVID

Where to start with adjusting your pricing strategy for the new normal. We celebrated Easter very differently this year. Due…

article

Fair Pricing in a Pandemic

When the market gets flipped upside down, how do you know what is fair pricing? Fair pricing is a fundamental…

article

The Role Pricing Waterfalls Play in Price Optimization

Three steps to using price waterfalls as a key part of your price optimization strategy. In times of perfect weather…

article

Key Characteristics of A Pricing Fluent Organization

When it comes to creating a pricing fluent organization, retailers must first lay the right foundations with strategy, people, processes…

article

Perception Is Reality: How Is Your Pricing Perceived?

Do your customers see what you want them to? How to identify your current pricing perception. In his Thoughts on…

article

Pricing Tips & Tricks in Under 25 Minutes.

Is getting time on your calendar like playing a game of Tetris? We’re launching a new webinar series called Price…

article

Pricing and Promotion Trends During COVID-19

As the leading global provider of AI pricing and promotion software to the retail industry, Revionics is in a unique…

article

5 Pricing Strategy Best Practices

Take your pricing from separate tactics to an integrated strategy for success in today’s challenging retail environment with these pricing…

article

Leveraging Customer Insights to Avoid Product Cannibalization in Retail

How to manage product cannibalization in retail to turn it from a negative outcome to a strategic driver of shopper…

article

Q&A with our new SVP of Science Mike Ryan

We’re excited to introduce Revionics’ new Senior Vice President of Science, Mike Ryan. We recently sat down with him to…

article

Revionics Thanks Our Retail Heroes

In these extraordinary times, it is particularly important to recognize and celebrate those in our industry who are working tirelessly…

article

A Crawl, Walk, Run Approach to Optimized Pricing

How to approach optimized pricing no matter where you are on the pricing journey. It’s no secret that today’s retail…

article

How Disjointed Promotions Affect Shoppers

What do your customers really want from your promotions? In the past 10 years of honing our pricing and promotions…

article

Recuperação brasileira traz oportunidades para varejistas com a abordagem certa

A recessão de 2015-2016 esteve entre as piores do Brasil, que sofreu cinco crises econômicas do tipo nos últimos 20…

article

Being Omni-Present in an Ever-Changing World

Tier One Retailers Discuss Omnichannel Strategies With all the showmanship and bright lights of NRF, nothing beats an open and…

article

Top 5 Takeaways from The Millennial Mindset Webinar

Ironically wrapped up by a Millennial. Whatever your feelings are regarding the Millennial generation, there’s no denying their buying power…

article

Brazilian Recovery Provides Opportunities for Retailers with the Right Approach

How Brazilian retailers can innovate to recover and emerge stronger on the global stage. The recession of 2015-2016 was among…

article

EMEA Shoppers Are More Open to Data-Based Pricing Than You Think

What EMEA consumers really care about when it comes to pricing. Amid fiercer competition than ever, many retailers try to…

article

The Value of AI Pricing in Retail

(This blog is the first in a series on The Value of AI Pricing in Retail, which was a topic…

article

Getting Started with AI

Artificial intelligence (AI) and machine learning (ML) technologies aren’t just nice to have for business. Today they’re considered essential competitive…

article

Finger on the AI Pulse: Revionics Scientists Explore Google AutoML Tables

In the tech and business news coming from the world’s major AI players and influencers in 2019, a theme has…

article

A CEO Perspective: Using AI to Influence Price Perception

Why Artificial Intelligence is critical for understanding what consumers want and crafting relevant prices.   Today’s shopper fully expects that retailers…

article

Beyond the Holidays: Year-Round Retail Lessons from a New Shopper Study

I’m excited to share the latest in a series of Revionics-commissioned studies conducted by Forrester Consulting. The newest research, “Holiday…

article

The Dirty Details: What Retailers are Getting Right and WRONG

New findings from Forrester reveal common misconceptions retailers make when it comes to pricing. When Revionics commissioned Forrester Consulting to…