Articles

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Pricing Strategies for Supply Chain Shortages

How retailers can use pricing as a quick way to influence supply and demand and help guard against supply chain shortages.

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Overcoming Price Optimization Hurdles: A Lack of Pricing Talent

Is it possible to move forward with a price optimization solution if you don’t have the right people in place yet?

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Yes, Price Decreases Are Possible During Inflation

When put to the inflationary test, Revionics’ pricing recommendations are leading to “trifecta growth” for clients.

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Why Retail Today Requires a Pursuit of Pricing Fluency

With the compounding issues retailers currently face, it’s important to remember that becoming fluent in exceptional pricing strategies is achieved through small but purposeful steps.

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Managing Cost Increases: How NOT to price during inflation

A few merchant-led pricing tactics retailers should avoid when managing cost increases during inflationary times.

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A Lesson in Price Perception

How New Zealand’s supermarkets found themselves in a price image mess, and how other retailers can avoid the same mistakes.

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The Profit Power of Lifecycle Price Optimization

Maximizing profit potential with a unified price optimization strategy at every stage of the product lifecycle.

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Balancing Profits and Price Perception with Item Strategy

Item Strategy is an essential step retailers must take in order to offer the right prices on the right items every time.

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A tale of two studies: Retailers seeing greater value in price optimization

New retailer study shows how attitudes have changed towards price optimization since 2019.

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Combatting Disloyal Shoppers with Pricing Optimisation

Want to promote loyal shoppers? Saving money is a key driver of consumer loyalty.

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Taking a Balanced Approach to Pricing Through Inflation

Why the answer to current economic extremes isn’t an automatic price increase, and instead a comprehensive pricing approach.

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Talking Recalibrated Retail Strategies with European Experts

Armed with lessons learned from the pandemic, European retailers are revamping retail and pricing strategies to grow stronger than ever.

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The Convenience Store Customer Experience Shakeup

How today’s convenience stores are revamping the customer experience in order to better meet needs and drive post-pandemic traffic in store.

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Tackling Shopper Frequency with a Data-driven Approach

Why data should lead the way for your retail pricing strategies and goals around increasing shopper frequency.

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Approaching Grocery Sustainability Practices the Right Way

Five foundational elements for developing successful grocery sustainability practices that positively impact the environment and your sales.

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Retail Recap: Q1 2021 in Latin America

eCommerce is on the (rapid) rise and sales growth correlates with higher vaccination rates in Latin American retail in Q1 2021.

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New Approaches to Pricing Post-pandemic

The five key areas retail organizations should focus on now for stronger, more profitable pricing in a post-pandemic market.

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The Future of Grocery

Expert insights into the future challenges, opportunities and innovations of the grocery industry from The Supermarket Guru, Phil Lempert.

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Retail Recap: Q1 2021 in the Asia-Pacific Region

The Q1 2021 retail recaps continue, this time looking at how the APAC market has recovered coming out of COVID-19.

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Retail Recap: Q1 2021 in Europe, the Middle East and Africa

A look at the current state of retail in Europe, the Middle East and Africa, and if the expansive EMEA region bounced back from COVID in Q1.

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Retail Recap: Q1 2021 in North America

We’re taking a look at how the retail industry fared and the dynamics at play in North America over the first three months of 2021.

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Five Grocers Going Greener

In honor of Earth Day, here are five grocery retailers working to reduce their environmental impact.

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Affinity and Emotion: Growing Your Average Basket Value

Using science to understand consumer wants and motivations to drive bigger baskets.

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Driving Shopper Frequency with Pricing

Four ways pricing can combat COVID’s impact on consumer demand trends and drive increased shopper frequency.

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Entering the “Next Normal” of Retail

Four essential pricing strategy questions retailers must ask to move forward as retail enters the “next normal.”

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Grocery’s Digital Growth: AI and Pricing

A look at how grocery industry attitudes have changed towards AI and digital transformation since COVID-19, particularly around pricing.

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Tradition Meets Pricing Transformation in Latin America

How the acceleration of ecommerce in Latin America is impacting retailer pricing strategies.

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How Retailers Can Respond to Consumer Price Sensitivity

Consumer price sensitivities have changed in the pandemic. What does that mean for your pricing strategies?

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Flipping the Consumer Perception Around Dynamic Pricing

Dynamic pricing is sometimes seen as deceptive, but in fact it’s beneficial to all. In response to a recent article from HuffPost.

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Setting an Initial Pricing Strategy for New Products

Where to start with building an initial pricing strategy, and how science unlocks optimized pricing faster for new SKUs.

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How Australia’s Supermarkets Use Pricing to Win Customer Trust

Pricing lessons that can be learned from three Australian grocery store chains awarded ‘Most Trusted’ in recent consumer study.

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Understanding Promotional Price Elasticity

How retailers can leverage promotional price elasticity for better value measurement and to improve your promotional effectiveness.

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Retail, Pricing and AI in 2021 with Revionics’ SVP of Science

With 2020 in the rearview mirror, lets check in with Revionics SVP of Science on the current retail environment and the opportunities for retailers to embrace AI.

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NRF 2021: Reimagining Retail, Sustainability and In-Store Innovation

More highlights from NRF 2021 – Chapter 1, from sessions featuring IKEA, Saks Fifth Avenue, Allbirds and more.

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How Retailers Can Use Data-Driven Pricing Strategies to Strengthen Sustainability

What retailers can do to prepare their pricing strategies to meet increasing consumer demands around sustainability and keep customers loyal.

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Online Grocery: More Change, More Transformation Ahead

Where grocery retailers are turning their attention in 2021 to improve online grocery profitability and efficiency.

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Highlights from NRF 2021 – Chapter 1, Week 1

Recap of some of the highlights with retail experts from Home Depot, Walmart and more from NRF 2021 – Chapter 1, Week 1.

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Dynamic Pricing with Electronic Shelf Labels and Price Optimization

Uniting electronic shelf labels and price optimization to realize powerful efficiencies, profit lift and ROI with truly dynamic pricing.

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5 Tips to Start Your Pricing Off Right for 2021

5 steps retailers can take to start their pricing off right in 2021 and prepare an effective pricing strategy, from our pricing experts.

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Grocery Trend Predictions: 2021 and Beyond

What’s next in grocery’s pandemic-fueled digital transformation.

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The Future of Retail Over The Next Five Years

An interview with Matthew Pavich, Revionics Managing Director of Global Strategic Consulting by Authority Magazine on the future of retail.

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Black Friday Cyber Monday 2020 Review

How the retail industry fared during Black Friday Cyber Monday 2020 – the biggest shopping weekend of the year, in a pandemic. 

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Private Label Pricing Strategy Best Practices

Align your pricing, goals and perception for your private label brand with these private label pricing strategy best practices.

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Why Retailers Need AI Price Optimization

Understanding AI and how it leads retailers to pricing success. Plus, what makes Revionics stand out above the rest.

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Nielsen Predicts 5 Main Holiday Season Consumer Groups

How the financial and physical impacts of the pandemic will influence consumer holiday spending 

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Demand Changes for the 2020 Holiday Season

Holiday retail is going to look different this year. Here’s how demand changes in the 2020 holiday season will impact your pricing strategy. 

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Key Takeaways from Insight 2020 Pricing Conference

What Revionic’s annual pricing conference revealed about the state of retail and pricing today, from the minds of our speakers.

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Maintaining customer trust and competitive position in the new normal

How national retailers TBC Corporation and Pilot Company adapted to protect their price images while maintaining customer trust.

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Introducing the 2020 Revionics Elevate Award Winners

Congratulations to our Revionics Elevate Award winners Love’s and Leroy Merlin for their innovative use of Revionics’ price optimization solutions!

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Meet the Humans Behind our AI: Paula Estévez Cons

Learn all about Revionics Data Science Analyst Paula Estévez Cons and why she loves working with machine learning and analytics.

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Changing Brand Loyalties Present Retailers with New Opportunities

Research shows consumers are trying out and sticking with new brands during the pandemic.  Due to stock shortages, lifestyle changes

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Tales from COVID: Managing Markdowns in a Turbulent Market

Revionics helps retailers shift COVID-19 markdown strategy for store closures and online sales With customers around the world, the Revionics pricing strategists

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Multi-Channel Pricing Strategy: Starting the Omnichannel Journey

Many retailers are turning their focus to omnichannel experience, but first you need a multi-channel pricing strategy. 

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Tales from COVID: Pricing in the Americas

How retailers across North and South America navigated pricing with changing market trends due to COVID-19. There is no doubt

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Tales from COVID: Pricing Advice for Consumables Retailers

How Revionics helped consumables retailers adapt and respond to the evolving challenges in the grocery and convenience space from COVID-19.

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Buy or Build a Pricing Solution: Critical Conversations

The crucial questions business and data science leaders need to discuss when deciding to buy or build a pricing solution.

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Common KVI Mistakes Retailers Unknowingly Commit

Save yourself from critical pricing strategy errors by avoiding these common KVI mistakes. When it comes to being a competitive

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Revamping Your Pricing Strategy as Retail Reopens

Originally published in RIS News. As doors reopen, the first step for retailers is to determine how to adjust their

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Redefining a Successful Retail Promotional Strategy During COVID-19

With the right mindset, stores can shift their retail promotional strategy to achieve results and drive profit during COVID-19. There’s

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Modeling Price Elasticity for an Optimized Pricing Strategy

How to model price elasticity to inform your pricing strategies, understand price perception, and service shoppers better Price elasticity is

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Meet the Humans Behind Our AI: Alex Braylan

Say hello to Alex Braylan, Senior Machine Learning Scientist at Revionics. We asked Alex about his passion for data science,

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Leveraging a Competitive Pricing Strategy with Deep Market Insights

How a competitive pricing strategy can improve your business performance and help you take the first step to price optimization.

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Making Profitable Pricing Decisions Using Price Elasticity of Demand

How to determine the price elasticity of demand for your products, and what pricing tactics you can use for a

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Why We’re Creating the First Insight Digital Experience

Revionics Global Events Director shares the process behind our decision to take Insight 2020 Digital. In case you’ve lost track

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It’s Time to Rethink Your Zone Pricing for COVID-19

Zone pricing gives retailers the power to tailor price strategies into ‘zones’ rather than geographic boundaries.   Do your zones reflect

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Retailers Partnering With CPGs for Mutual Success

How CPGs can understand retailers’ needs to build value, avoid disruption, and form a stronger partnership that benefits both.

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Meet the Humans Behind Our AI: Charles Lindsey

Get to know Revionics Machine Learning Scientist, Charles Lindsey. We caught up with Charles to talk about what’s coming for

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Re-Evaluating Your Markdowns Approach During COVID-19

Four things you can do to reassess your markdown strategy in COVID-19 to better prepare and achieve stronger results.

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Top Pricing Strategy Considerations Post-COVID

How data analytics can help guide you with where to start adjusting your pricing strategy for the post-COVID new normal.

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Fair Pricing in a Pandemic

When the market gets flipped upside down by a global pandemic or other major disruption, how do you know what is fair pricing?

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The Role Pricing Waterfalls Play in Price Optimization

Three fundamental ways you can use pricing waterfalls as an essential part of your retail price optimization strategy.

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Key Characteristics of a Pricing Fluent Organization

When it comes to creating a pricing fluent organization, retailers must first lay the right foundations with strategy, people, processes and technology.

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Perception Is Reality: How Is Your Pricing Perceived?

Do your customers see what you want them to? How to identify your current pricing perception.

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Pricing Tips & Tricks in Under 25 Minutes.

Price IQ mini webinar series from our pricing experts to provide practical pricing tips and insights for retailers, each under 25 minutes.

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Pricing and Promotion Trends During COVID-19

COVID-19 pricing and promotion trends across the retail industry, as told by our pricing strategy experts around the world.

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5 Pricing Strategy Best Practices

Take your pricing from separate tactics to an integrated strategy for success in today’s challenging retail environment with these pricing strategy best practices.

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Leveraging Customer Insights to Avoid Product Cannibalization in Retail

How to manage product cannibalization in retail to turn it from a negative outcome to a strategic driver of shopper behavior.

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Q&A with our new SVP of Science Mike Ryan

We’re excited to introduce Revionics’ new Senior Vice President of Science, Mike Ryan. We recently sat down with him to

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Revionics Thanks Our Retail Heroes

In these extraordinary times, it is particularly important to recognize and celebrate those in our industry who are working tirelessly

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A Crawl, Walk, Run Approach to Optimized Pricing

How to approach optimized pricing no matter where you are on the pricing journey. It’s no secret that today’s retail

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How Disjointed Promotions Affect Shoppers

What do your customers really want from your promotions? In the past 10 years of honing our pricing and promotions

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Recuperação brasileira traz oportunidades para varejistas com a abordagem certa

A recessão de 2015-2016 esteve entre as piores do Brasil, que sofreu cinco crises econômicas do tipo nos últimos 20

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Being Omni-Present in an Ever-Changing World

Tier One Retailers Discuss Omnichannel Strategies With all the showmanship and bright lights of NRF, nothing beats an open and

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Top 5 Takeaways from The Millennial Mindset Webinar

Ironically wrapped up by a Millennial. Whatever your feelings are regarding the Millennial generation, there’s no denying their buying power

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Brazilian Recovery Provides Opportunities for Retailers with the Right Approach

How Brazilian retailers can innovate to recover and emerge stronger on the global stage. The recession of 2015-2016 was among

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EMEA Shoppers Are More Open to Data-Based Pricing Than You Think

What EMEA consumers really care about when it comes to pricing. Amid fiercer competition than ever, many retailers try to

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The Value of AI Pricing in Retail

Highlights from Revionics’ and Conrad Electronic’s Presentation at The EHI Retail Institute Conference in Germany.

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Getting Started with AI

Artificial intelligence (AI) and machine learning (ML) technologies aren’t just nice to have for business. Today they’re considered essential competitive

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Finger on the AI Pulse: Revionics Scientists Explore Google AutoML Tables

In the tech and business news coming from the world’s major AI players and influencers in 2019, a theme has emerged: democratization of machine learning.

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A CEO Perspective: Using AI to Influence Price Perception

Why Artificial Intelligence is critical for understanding what consumers want and crafting relevant prices.   Today’s shopper fully expects that retailers

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Beyond the Holidays: Year-Round Retail Lessons from a New Shopper Study

I’m excited to share the latest in a series of Revionics-commissioned studies conducted by Forrester Consulting. The newest research, “Holiday

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The Dirty Details: What Retailers are Getting Right and WRONG

New findings from Forrester reveal common misconceptions retailers make when it comes to pricing. When Revionics commissioned Forrester Consulting to